Lecture performance by Mysteeriteatteri
29.08.-04.09.2011 at the Post Museum, Helsinki
You have potential – Realize it in all areas of your life!
Maximizing your genetic potential is just the beginning.
Love! Inspiration! Innovation! was marketed and the performance began as a serious creativity-boosting and life-enhancing lecture that draws on applied theatre methods. Little by little, the performance started to remind more and more of a sect-like religious ceremony praising creative capitalism and the “branding tasks“ it imposes on individuals; the performance created a trompe-l’œil illusion whereby the audience could not be quite sure whether they were observing an actual, “honest” lecture or a parody or pastiche thereof. In the spirit of “culture jamming”, Love! Inspiration! Innovation! reflects on the current innovation craze, mixing fact with fiction, imaginary with reality. It sheds a critical light on the modern market economy’s endless need to measure, brand and capitalize all areas of human life.
Creativity is an inherit aspect of humanity, but should we accept harnessing human creativity in the guise of innovation to serve the modern market economy? Doesn’t it only help to further capitalize our lives, to make us try to be ever more and more effective, competitive, and productive in the name of this new monolithic religion? Which consequences does this have to our life quality?
Personal outsourcing is one of the keys to success. Anything worth doing is worth doing efficiently – including social relationships.
Concept by: Lauri Niskanen, Mikko Niemistö, Joonas Lahtinen
Script by: Lauri Niskanen
Performed by: Mikko Niemistö
Directed by: Joonas Lahtinen
Lights, props and tech by: Eero Erkamo
Produced by: Minna Martikainen
Love! Inspiration! Innovation! was endorsed by City of Helsinki Cultural Office.
Photo: Joonas Lahtinen
joonas lahtinen 